We are surrounded by data. Just look around— simply turn on your TV or read a print or digital newspaper and you’re sure to see data scrolling across the bottom of your television or computer screen. We have data about elections, voting trends, social media analysis, web analytics, weather patterns across the 50 states, etc., etc. Let’s face it… data is becoming easier to access; however, understanding and making sense of the data is no picnic in the park.
That is where an infographic or viz aid becomes the preferred choice for sharing information. With the right designer, you can tell your organization’s story in a beautiful yet compelling illustration.
Branching out from traditional marketing (an image with content and percentages), we opted to SHOW our audience how students are performing academically and pinpoint areas where improvement is needed. The infographic allows us to illustrate complex data in a user-friendly format that makes sense.
The infographic’s delivery (digital or via print) is an added bonus for us. While the beautiful illustration will look awesome in a semi-glossy paper, the ease of sharing the infographic on our site or via Twitter, Facebook and Pinterest is the icing on the cake!
– Cynthia D. Villafranco is a freelance content writer and works for a nonprofit in San Antonio, TX